In the secondary research process, various sources were referred to for identifying and collecting information for this study. Businesses providing platforms and services are also expected to slow down for a short span of time. 2022 MarketsandMarkets Research Private Ltd. All rights reserved, Published Date: Jan2021 | Report Code: TC 7152, Communication and Connectivity Technology, Coatings Adhesives Sealants and Elastomers, Automotive Electronics and Electrical Equipment, Construction Technology and Sustainability, Measurability is at the heart of customer experience success, Totango to Spark Customer Success Innovation at In-Person Customer Success Summit Event, Wisetail Sees Outstanding Awards Success in Q2 for its Learning Technology Platforms, The Value of Artificial Intelligence in Customer Data Platforms, Netcracker Highlights Customer Success at Telecoms World Middle East 2022, KnowBe4 Celebrates Success of 50,000-Customer Milestone, Announcing CXera for Slack, Microsites to Enable Customer Success, Kofax Accelerate 2022 Customer & Partner Event Focuses on Automation Innovation and Customer Success, OSARO Expands Field Team with Industry Veterans for Customer Success, Netformx Partners with Taleka on Customer Success, Analytical and Scientific Instrumentation. However, the adoption of collaborative applications, analytics, security solutions, and AI is set to increase in the remaining part of the year. In May 2019, Gainsight, the customer success company, announced today Pulse+, a digital subscription service for professional development, community, and career fellowship in the customer success market. As a result of consistent growth and the complexity of touchpoints in the customer feedback process, businesses gather significant amounts of data related to customer behavior and expectations. Businesses are facing the immediate need to speed up and scale out their applications, for which one of the fastest approaches is to deploy customer success platforms. The primary sources were mainly industry experts from the core and related industries, preferred customer success platform providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. The aggregation of data across channels, managed by different departments, may pose restraints to distributed companies. - 106) 8.1 INTRODUCTION 8.1.1 APPLICATIONS: COVID-19 IMPACT 8.1.2 APPLICATIONS: MARKET DRIVERS FIGURE 34 REPORTING AND ANALYTICS TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD TABLE 26 MARKET SIZE, BY APPLICATION, 20152019 (USD MILLION) TABLE 27 MARKET SIZE, BY APPLICATION, 20192025 (USD MILLION) 8.2 SALES AND MARKETING OPTIMIZATION TABLE 28 SALES AND MARKETING OPTIMIZATION: MARKET SIZE, BY REGION, 20152019 (USD MILLION) TABLE 29 SALES AND MARKETING OPTIMIZATION: MARKET SIZE, BY REGION, 20192025 (USD MILLION) 8.3 RISK AND COMPLIANCE MANAGEMENT TABLE 30 RISK AND COMPLIANCE MANAGEMENT: MARKET SIZE, BY REGION, 20152019 (USD MILLION) TABLE 31 RISK AND COMPLIANCE MANAGEMENT: MARKET SIZE, BY REGION, 20192025 (USD MILLION) 8.4 CUSTOMER SEGMENTATION TABLE 32 CUSTOMER SEGMENTATION: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 20152019 (USD MILLION) TABLE 33 CUSTOMER SEGMENTATION: MARKET SIZE, BY REGION, 20192025 (USD MILLION) 8.5 CUSTOMER SERVICE TABLE 34 CUSTOMER SERVICE: MARKET SIZE, BY REGION, 20152019 (USD MILLION) TABLE 35 CUSTOMER SERVICE: MARKET SIZE, BY REGION, 20192025 (USD MILLION) 8.6 REPORTING AND ANALYTICS TABLE 36 REPORTING AND ANALYTICS: MARKET SIZE, BY REGION, 20152019 (USD MILLION) TABLE 37 REPORTING AND ANALYTICS: MARKET SIZE, BY REGION, 20192025 (USD MILLION) 8.7 CUSTOMER ONBOARDING TABLE 38 CUSTOMER ONBOARDING: MARKET SIZE, BY REGION, 20152019 (USD MILLION) TABLE 39 CUSTOMER ONBOARDING: MARKET SIZE, BY REGION, 20192025 (USD MILLION) 8.8 OTHER APPLICATIONS TABLE 40 OTHER APPLICATIONS: MARKET SIZE, BY REGION, 20152019 (USD MILLION) TABLE 41 OTHER APPLICATIONS: MARKET SIZE, BY REGION, 20192025 (USD MILLION), 9 CUSTOMER SUCCESS PLATFORMS MARKET, BY DEPLOYMENT MODE (Page No. - 298) 16.1 INDUSTRY EXPERTS 16.2 DISCUSSION GUIDE 16.3 KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL 16.4 AVAILABLE CUSTOMIZATIONS 16.5 RELATED REPORTS 16.6 AUTHOR DETAILS. The systems sense customer preferences and suggest appropriate solutions to trigger their behavior. In July 2019, HubSpot announced that it offers free email creation, sending, and analytics as part of the free HubSpot CRM. The solutions have applications across numerous areas, including sales and marketing management, CEM, risk and compliance management, and customer service. A large amount of structured and unstructured data requires significant resources, such as money, time, and expertise, to analyze. By component, the customer success platforms market is segmented into platforms and services. Moreover, data aggregation and synchronization from multiple silos as one of the key restraining factor in the market. Analytics professionals, business intelligence professionals, and professionals providing expertise in advanced analytics such as AI and ML are called for their expertise to help executives make business decisions on how to respond to new business challenges caused by the COVID-19 outbreak. In light of this monumental shift to remote working and cloud-based technologies, the long-term effects of COVID-19 as a catalyst for change in all aspects of life would be profound, and a strong instance of this can be found in the contact center industry. The research methodology used to estimate the market size includes the following: With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The platform offers an innovative approach to customer engagement, retention, revenue growth, and lifetime value. AI has numerous applications in the field of customer success, such as churn prediction, customer behavior analysis, and customer journey monitoring. HubSpot provides users the tools they need to see the full view of the customer journey and ultimately provide a more cohesive front end experience for their customers.. The customer success platforms market is witnessing huge demand due to the increase in need to unified customer view and reduce churn rates during the COVID-19 crisis. - 247) 15.1 INTRODUCTION 15.1.1 CUSTOMER DATA PLATFORM MARKET TABLE 160 CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 20182025 (USD MILLION) TABLE 161 SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 20182025 (USD MILLION) TABLE 162 CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 20182025 (USD MILLION) TABLE 163 CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 20182025 (USD MILLION) TABLE 164 CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 20202025 (USD MILLION) TABLE 165 CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 20202025 (USD MILLION) TABLE 166 CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 20202025 (USD MILLION) TABLE 167 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 20202025 (USD MILLION) TABLE 168 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 20202025 (USD MILLION) TABLE 169 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 20202025 (USD MILLION) TABLE 170 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 20202025 (USD MILLION) TABLE 171 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 20202025 (USD MILLION) TABLE 172 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 20202025 (USD MILLION) TABLE 173 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION) TABLE 174 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 20182025 (USD MILLION) TABLE 175 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 20182025 (USD MILLION) TABLE 176 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION) TABLE 177 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 20182025 (USD MILLION) TABLE 178 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 20182025 (USD MILLION) TABLE 179 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 20182025 (USD MILLION) TABLE 180 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 20182025 (USD MILLION) TABLE 181 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 20202025 (USD MILLION) TABLE 182 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 20202025 (USD MILLION) TABLE 183 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 20202025 (USD MILLION) TABLE 184 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 20202025 (USD MILLION) TABLE 185 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 20202025 (USD MILLION) TABLE 186 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 20202025 (USD MILLION) TABLE 187 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 20202025 (USD MILLION) TABLE 188 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 20182025 (USD MILLION) TABLE 189 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 20182025 (USD MILLION) TABLE 190 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION) TABLE 191 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 20182025 (USD MILLION) TABLE 192 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 20182025 (USD MILLION) TABLE 193 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 20182025 (USD MILLION) TABLE 194 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 20182025 (USD MILLION) TABLE 195 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 20182025 (USD MILLION) TABLE 196 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 20182025 (USD MILLION) TABLE 197 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION) TABLE 198 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 20182025 (USD MILLION) TABLE 199 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 20182025 (USD MILLION) TABLE 200 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 20182025 (USD MILLION) TABLE 201 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 20182025 (USD MILLION) 15.1.2 CUSTOMER ANALYTICS MARKET TABLE 202 CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 20182025 (USD MILLION) TABLE 203 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 20182025 (USD MILLION) TABLE 204 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 20182025 (USD MILLION) TABLE 205 DATA MANAGEMENT/EXTRACT, TRANSFORM, LOAD MARKET SIZE, BY REGION, 20182025 (USD MILLION) TABLE 206 VOICE OF CUSTOMER MARKET SIZE, BY REGION, 20182025 (USD MILLION) TABLE 207 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 20182025 (USD MILLION) TABLE 208 ANALYTICAL TOOLS MARKET SIZE, BY REGION, 20182025 (USD MILLION) TABLE 209 DASHBOARD AND REPORTING MARKET SIZE, BY REGION, 20182025 (USD MILLION) TABLE 210 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 20182025 (USD MILLION) TABLE 211 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 20182025 (USD MILLION) TABLE 212 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 20182025 (USD MILLION) TABLE 213 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 20182025 (USD MILLION) TABLE 214 MANAGED SERVICES MARKET SIZE, BY REGION, 20182025 (USD MILLION) TABLE 215 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 20182025 (USD MILLION) TABLE 216 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 20182025 (USD MILLION) TABLE 217 CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION) TABLE 218 CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 20182025 (USD MILLION) TABLE 219 CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 20182025 (USD MILLION) TABLE 220 CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 20182025 (USD MILLION) TABLE 221 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 20182025 (USD MILLION) TABLE 222 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 20182025 (USD MILLION) TABLE 223 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 20182025 (USD MILLION) TABLE 224 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 20182025 (USD MILLION) TABLE 225 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 20182025 (USD MILLION) TABLE 226 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 20182025 (USD MILLION) TABLE 227 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION) TABLE 228 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 20182025 (USD MILLION) TABLE 229 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 20182025 (USD MILLION) TABLE 230 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 20182025 (USD MILLION) TABLE 231 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 20182025 (USD MILLION) TABLE 232 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 20182025 (USD MILLION) TABLE 233 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 20182025 (USD MILLION) TABLE 234 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 20182025 (USD MILLION) TABLE 235 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 20182025 (USD MILLION) TABLE 236 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 20182025 (USD MILLION) TABLE 237 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION) TABLE 238 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 20182025 (USD MILLION) TABLE 239 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 20182025 (USD MILLION) TABLE 240 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 20182025 (USD MILLION) TABLE 241 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 20182025 (USD MILLION) TABLE 242 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 20182025 (USD MILLION) TABLE 243 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 20182025 (USD MILLION) TABLE 244 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 20182025 (USD MILLION) TABLE 245 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 20182025 (USD MILLION) TABLE 246 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 20182025 (USD MILLION) TABLE 247 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION) TABLE 248 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 20182025 (USD MILLION) TABLE 249 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 20182025 (USD MILLION) TABLE 250 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 20182025 (USD MILLION) TABLE 251 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 20182025 (USD MILLION) TABLE 252 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 20182025 (USD MILLION) TABLE 253 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 20182025 (USD MILLION) TABLE 254 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 20182025 (USD MILLION) TABLE 255 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 20182025 (USD MILLION) TABLE 256 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 20182025 (USD MILLION) TABLE 257 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION) TABLE 258 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 20182025 (USD MILLION) TABLE 259 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 20182025 (USD MILLION) TABLE 260 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 20182025 (USD MILLION) TABLE 261 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 20182025 (USD MILLION) TABLE 262 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 20182025 (USD MILLION) TABLE 263 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 20182025 (USD MILLION) TABLE 264 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 20182025 (USD MILLION) TABLE 265 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 20182025 (USD MILLION) TABLE 266 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 20182025 (USD MILLION) TABLE 267 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 20182025 (USD MILLION) TABLE 268 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 20182025 (USD MILLION) TABLE 269 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 20182025 (USD MILLION) TABLE 270 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 20182025 (USD MILLION), 16 APPENDIX (Page No. - 207) 14.1 INTRODUCTION 14.2 KEY PLAYERS (Business and financial overview, Solutions and services offered, COVID-19 developments, Recent developments, MNM view, Key strengths/right to win, Strategic choices made, and Weaknesses and competitive threats)* 14.2.1 SALESFORCE FIGURE 52 SALESFORCE: COMPANY SNAPSHOT 14.2.2 CISCO FIGURE 53 CISCO: COMPANY SNAPSHOT 14.2.3 HUBSPOT FIGURE 54 HUBSPOT: COMPANY SNAPSHOT 14.2.4 GAINSIGHT 14.2.5 FRESHWORKS 14.2.6 TOTANGO 14.2.7 AMITY 14.2.8 STRIKEDECK 14.2.9 USERIQ 14.2.10 PLANHAT 14.2.11 CLIENTSUCCESS 14.2.12 SALESMACHINE 14.2.13 CLIENTSHARE 14.2.14 WOOTRIC 14.2.15 ZOOMINFO 14.2.16 AKITA 14.2.17 INTERCOM 14.2.18 WALKME 14.3 STARTUP/ SME PROFILES 14.3.1 CHURNZERO 14.3.2 SMARTKARROT 14.3.3 BOLSTRA 14.3.4 CATALYST 14.3.5 APPSFOROPS 14.3.6 ARMATIC 14.3.7 CUSTOMERSUCCESSBOX 14.3.8 CUSTIFY. The type of deployments considered in the customer success platforms market include cloud, and on-premises. The adoption of cloud-based customer success platforms has driven the adoption of customer success platforms among small enterprises and is expected to increase due to continuous Research and Development (R&D) investments by vendors. This, in turn, addresses various key challenges, including data collection and reporting, decision-making, and data optimization, thereby providing better insights to companies and Customer Success Managers (CSMs). It illustrates the pre- and post- COVID-19 market scenario. Cloud-based customer success platforms provide highly scalable tools that offer easy data storage and access. The increasing number of players across different regions is further expected to drive the customer success platforms market. The market size, in terms of value, was determined through primary and secondary research processes. - 49) 2.1 RESEARCH DATA FIGURE 6 CUSTOMER SUCCESS PLATFORMS MARKET: RESEARCH DESIGN 2.1.1 SECONDARY DATA 2.1.2 PRIMARY DATA TABLE 2 PRIMARY INTERVIEWS 2.1.2.1 Breakup of primary profiles 2.1.2.2 Key industry insights 2.2 MARKET BREAKUP AND DATA TRIANGULATION FIGURE 7 DATA TRIANGULATION 2.3 MARKET SIZE ESTIMATION FIGURE 8 CUSTOMER SUCCESS PLATFORMS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 2.3.1 TOP-DOWN APPROACH 2.3.2 BOTTOM-UP APPROACH FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY APPROACH 1 (SUPPLY SIDE): REVENUE OF PLATFORMS/SERVICES OF THE MARKET FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY APPROACH 2 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL PLATFORMS/SERVICES OF THE MARKET FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGYAPPROACH 3BOTTOM-UP (DEMAND SIDE): SHARE OF CUSTOMER SUCCESS PLATFORMS THROUGH OVERALL CUSTOMER SUCCESS PLATFORMS SPENDING 2.4 MARKET FORECAST TABLE 3 FACTOR ANALYSIS 2.5 COMPANY EVALUATION MATRIX METHODOLOGY FIGURE 12 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 2.6 STARTUP/SME COMPETITIVE EVALUATION QUADRANT METHODOLOGY FIGURE 13 STARTUP/SME COMPANY EVALUATION QUADRANT: CRITERIA WEIGHTAGE 2.7 ASSUMPTIONS FOR THE STUDY 2.8 LIMITATIONS OF THE STUDY 2.9 IMPLICATIONS OF COVID-19 ON CUSTOMER SUCCESS PLATFORMS MARKET, 3 EXECUTIVE SUMMARY (Page No. - 122) 10.1 INTRODUCTION 10.1.1 ORGANIZATION SIZE: COVID-19 IMPACT 10.1.2 ORGANIZATION SIZE: MARKET DRIVERS FIGURE 36 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD TABLE 48 MARKET SIZE, BY ORGANIZATION SIZE, 20152019 (USD MILLION) TABLE 49 MARKET SIZE, BY ORGANIZATION SIZE, 20192025 (USD MILLION) 10.2 SMALL AND MEDIUM-SIZED ENTERPRISES TABLE 50 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 20152019 (USD MILLION) TABLE 51 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 20192025 (USD MILLION) 10.3 LARGE ENTERPRISES TABLE 52 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 20162019 (USD MILLION) TABLE 53 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 20192025 (USD MILLION), 11 CUSTOMER SUCCESS PLATFORMS MARKET, BY VERTICAL (Page No. The hardware business is predicted to have the most impact on the IT industry. The advent of cloud-based solutions is driving automation and improving the predictive accuracy of customer success. In May 2020, Gainsight, the Customer Success company announced the first complete customer success ecosystemGainsight Sightline, the only community-enhanced customer success technology exchange in the market. 
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