Considering that no sneakers were sold at the New York City pop-up store, it's unclear as to how these sellers have already obtained the shoes. The Adidas Yeezy Foam Runner 'MX Carbon' Gets a First Look As early as 3 a.m., sneakers from the Adidas x Arizona Iced Tea collaboration began to appear on StockX, a resale website with a focus on sneakers and streetwear. "Due to overwhelming demand and safety concerns, the NYPD shut down our pop-up," the tweet continued. Adidas and Arizona Iced Tea will re-release the shoes at full price (a reported $200 price point) at a to-be-announced date with additional styles. Please fill out this field with valid email address. An NYPD spokesperson previously told Business Insider that a 15-year-old male and a 17-year-old female were assaulted and taken to the hospital, though no arrests were made in connection. Reportedly not a single shoe was sold while pair are already being hawked for $150 to $300 on StockX. Sustainable, footwear protection technology company, IMBOX Protection, is bringing its in-store service to the U.S. market for increased foot traffic and basket size with a new revenue stream. People began lining up to enter the store as early as Wednesday, staying there for more than 12 hours. This is where we must mention that it was raining in NYC last night. "Thanks to our loyal fans that came out to support our partnership with Adidas," Arizona Iced Tea wrote on Twitter. In an effort to prioritize the safety of fans and consumers, all parties made the decision to close the event with the support of local authorities. All Rights Reserved. Representatives for Arizona Iced Tea and Adidas did not immediately reply to INSIDER's request for comment. The sneaker features the iconic design of the AriZona Iced Tea can. The Yung 1 and Continental designs from Adidas, which are inspired by cans of Arizona Iced Tea, were supposed to retail for $0.99 per pair. People are reselling the $0.99 sneakers for hundreds of dollars online, While one listing describes the shoes as being ", The Adidas x Arizona Iced Tea pop-up store did not open as expected, People began lining up to enter the store as early as Wednesday, staying there for more than 12 hours. Hours before the Adidas x Arizona Iced Tea pop-up shop attempted to open in New York City on Thursday, their drink-themed sneakers were already beginning to appear on resale websites. It remains unclear as to how so many people have actually obtained the sneakers. All rights reserved. A screenshot of StockX taken on Thursday. Images of the Adidas Yeezy Knit Runner 'Fade Azure' Have Emerged window.addEventListener( 'loadOrInteraction', function() { [Adidas launch] amounts to a flash sale of product at a super low price that everyone wants, yet cannot have. We are actively working to remedy the situation.". Massive crowds had reportedly formed by Thursday, leading the NYPD to arrive by 9 a.m. Read more: Police shut down an Adidas pop-up selling 99-cent Arizona Iced Tea sneakers after 2 teenagers were assaulted in massive crowds. !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)? ", A screenshot of eBay listings taken on Thursday. The pop-up store was shut down by the New York Police Department due to large crowds before it was able to officially open to the public. Well, as the Twitter wire quickly made clear, it got shut down. Other stops in his over 15-year journalism career include BET, MTV News, and AllHipHop.com. NOW WATCH: Watch this artist hydro dip sneakers into colorful paints. WordPress.com VIP. Adidas and Arizona Iced Tea were forced by the New York Police Department to shut down their pop-up in New Yorks SoHo last week after large crowds led to reports of violence. It was a great idea but the availability of sneakers for sale at $0.99 caused enough chaos for NYPD to shut it down. Kanye West Spotted In Yet Another Brand New AdidasYeezy Sneaker, Heres a First Look at the Upcoming Adidas Yeezy Boost 700 Magnet, More Employees Are Accusing Adidas of Discrimination Heres What the Brand Says, Footwear News is a part of Penske Media Corporation. M. assive crowds had reportedly formed by Thursday, leading the NYPD to arrive by 9 a.m. sincerely apologizes" to fans who waited in line. The sneakers also appear on eBay, where they're being sold for prices between $300 and $400. "We sincerely apologize to all our fans that waited in line. All Rights Reserved. The adidas x AriZona collection includes the Yung 1 and Continental 80 models in the pack. setTimeout( function() { Stay up to date with what you want to know. While one listing describes the shoes as being "a rare promo sample," other listings promise a "guaranteed preorder" of the sneakers in "any size/model. eBay. While those who waited online were disappointed, the press surrounding the drop doesnt necessarily mean bad news for either Adidas or Arizona. Powered by Gucci's Adidas Collab Helps the Brand Claim Top Spot of 'World's Hottest Brand,' According to Lyst, We appreciate all the love and support for our collaboration with adidas Originals. Copyright 2022 Interactive One, LLC. Representatives for Arizona Iced Tea also addressed the event on Twitter, saying the brand "sincerely apologizes" to fans who waited in line. This is a PR dreamFans going wild is rarely a bad thing assuming that nobody gets hurt, explainedJeff Van Sinderen, a retail analyst with B. Riley FBR. 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The pop up was scheduled to open today (July 18) at 11 am at 208 Bowery and run for two days. The sneakers are still set to be released with additional styles as well but the originally 99-cent shoes are now going to cost a lot more. 2022 Fairchild Publishing, LLC. Following the closure of the pop-up, the brands came together to offer New York metropolitan area customers a way to win free sneakers, with an online giveaway launched on July 19. Footwear News is a part of Penske Media Corporation. How to Watch Macys 4th of July Fireworks Show: Livestream, Performers & Everything You Need to Know, What Is Tom Bradys Net Worth? As INSIDER previously reported, the New York Police Department shut down the pop-up shop on Thursday after two teenagers were assaulted outside. He graduated from the University of Virginia, with a B.A. Cold game. Copyright 2022 Interactive One, LLC. By clicking Sign up, you agree to receive marketing emails from Insider It appears that five pairs of the Yung 1 shoes have been sold on the site so far, ranging in price from $190 to $300. The collab will be available later but youll have to keep your eyes on www.twitter.com/DrinkAriZona and www.twitter.com/adidasNYC. Winners will be notified next weekhttps://t.co/Qfs3XwyEZP, AriZona Iced Tea (@DrinkAriZona) July 19, 2019. While the resellers took an exquisite Dub, so did those who braved the elements because they wanted a pair to actually wear. Alvin aqua Blanco is the Director of Content in the Men's Division for iOne Digital, steering Cassius Life and Hip-Hop Wired. As you know, public safety concerns ultimately ended our pop up before many of our fans had a chance to experience it, an Arizona Iced Tea statement read. Your email will be shared with hiphopwired.com and subject to its, Will Smith Again Apologizes To Chris Rock In Emotional Video, I Made A Mistake, The Kid Mero Talks Desus & Mero Split: Everybody Grows, 6 Moments From The Black Panther: Wakanda Forever Trailer That Gave Us The Feels. Sometimes things can get a little nuts, but that typically adds to it and, at the end of the day, scarcity creates demand.. }, 2000 ) } ); adidas and AriZona Iced Tea collaborated for a sneaker collection and were supposed to open up a pop up shop in NYC. While fans wait for news of an official release date, the shoes are reselling on StockX for $500-plus, more than 10 times the initial 99-cent cost. Related All kicks were going to be sold on a first-come, first-served basis at the pop-up, with only $1 bills accepted as payment. Representing the Bronx, he was nurtured by a steady diet of Hip-Hop culture and music. But the shoes are currently being sold on websites like eBay and StockX for prices upwards of $300. @aqua174. All Rights Reserved.FN and Footwear News are registered trademarks of Fairchild Publishing, LLC. His prior work has appeared in XXL, The Source, Vibe, The Village Voice, and other notable print and online publications. And they want it even more when they realize they cannot have it. All Rights Reserved. Unfortunately for the fans whod waited on line for the shoes, NYPD closed the pop-up before anyone had a chance to purchase. adidas and AriZona issued the following joint statement: Both adidas and AriZona are grateful for those who came out and apologize for any inconvenience caused as a result of the shutdown. Sign up for notifications from Insider! In an effort to express our appreciation for your enthusiasm and patience, weve worked with adidas to offer an online giveaway., In an effort to express our appreciation for your enthusiasm and patience, we've worked with adidas to offer an online giveaway. Visit INSIDER's homepage for more stories. Alvin joined iOne in 2017 and continues to always make sure the culturebe it music, business, fashion, sports, sneakers, and everything in betweenis thoroughly and accurately documented. The Adidas and Arizona pop-up shop in New York after being shut down by NYPD. When word got out that the kicks would be being sold for the price of an actual bottle of AriZona (its literally on the shoe, too, since the design is straight from a can), people started camping out in line to secure a pair. 2022 Fairchild Publishing, LLC. in African American Studies and Psychology. 'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.async=true;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); Fans can stay tuned for news about a wider release via Twitter on @DrinkArizona and @adidasNYC. Adidas. Want to read more articles like this one? StockX. Now open until midnight!

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